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Archive for the 'Promoting Brands' Category

Getting Away from the Concept of Master Franchising

Friday, May 30th, 2008

So often franchisors look for faster ways to expand their systems and extend their brand name. One of the common ways to do this for franchisors is to sell regional franchising rights or master franchising. This is where the franchiser allows for sub-franchisors to do the franchising in a specific region or with a certain [...]

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