Actions have been taken and are underway to implement a recovery plan to recover and conserve its natural habitats, such as building protective fencing to prevent damage by cattle. Attempts at reintroduction have so far proved unsuccessful; it was also suggested to develop management guidelines for land-holders about appropriate land management, promoting the recovery program and Gouldian Finche conservation.

Although often bred in a colony in captivity, in the wild Their not a colony bird. However, out of the mating season it gathers in flocks often a mixed flock consisting of Longtail Finches, Masked Finches and Gouldians. This is probably a defence against predation. Flocks used to consist of up to 1000″2000 individuals. During the breeding season they are usually found on rough scree slopes where vegetation is sparse. In the dry season they are more nomadic and will move to wherever there is food and water.